Embrace Pure Simplicity

We believe that true comfort can put your heart at ease.

UCHINO’s “Light & Soft” towels are not only absorbent, fast to dry, and durable, but they introduce you to an element of luxury that you’ve never experienced before. 

Did you know - the higher the quality of cotton, the lighter and softer the towels become? 

Traditionally, bulky towels that are voluminous and heavy were considered to be superior in quality. UCHINO has reinvented the wheel by developing “Light & Soft” towels, a true definition of luxury, using only the highest quality cotton and patented weaving technology. 

“Amazingly fluffy and soft to the touch, once you try UCHINO, you can’t go back to other towels!”